Under Mahathir, it was “Bersih, Cekap, Amanah” (Clean, Efficient, Trustworthy).
Under Abdullah Badawi, it was “Work with me, not for me” and “Cemerlang, Gemilang, Terbilang” (Excellence, Glory, Distinction).
And now under Najib, it is “1Malaysia, people first, performance now”.
These slogans or tag-lines would make any advertising agency or public relations firm proud.
But what we have seen over the years is the the actual performance or delivery failing to match the rhetoric and sloganeering. This has invariably led to the masses adapting the slogans to reflect the reality around them, for instance, “Democracy first, elections now.”
Punca: http://anilnetto.com/malaysian-politics/prime-ministerial-slogans/#more-11662
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